Am I paying the right price for this 2009 Yaris?

sounds to me like thats the price after rebate only. not including all the fees. you have to buy the car for the invoice price first before you get the rebate. so at first you'll be paying the regular price of the car before the rebate, then they have to add sales tax to that, then comes the doc fee which is usually around $299-$399 (could be more depending on dealer), then theres title and registration for about another 250-300 depending on where you live. DO NOT FORGET, dealers will slap on some kind of warranty or maintenance program fee for about another 2000, then some other bs fee like a "gap" fee for another 500. theres a few more small fees they might add (this applies if you buying from a big name new car dealership). the out the door price of the car with all fees together, my guess is gonna be over 20k. thats the final price, before your trade in, before the rebate, etc. you'll see all this when it comes down to the paper work. in reality your only getting a small discount when it comes down to the rebate. its hard to buy a brand new car for the exact price it said on the sticker. but good luck though